Courtney Roberson
Reporting/Writing for the Mass Media
Dr. Reppert
12-11-2021
Visual Journalism
Fashion Nova was founded in 2006 by Richard Siaghian. It is a retail company that has 5 store locations. Most purchases are made online at https://www.fashionnova.com/. The headquarters is based in Los Angeles, California. The company mainly uses social media, mainly Instagram, as marketing.
The picture above is the first Fashion Nova location in Panorama City, California. It is in a mall. Fashion Nova sells many types of clothes for men and women. The men's line came out in 2018. Fashion Nova's clothing is very expensive but as a person who has shopped from Fashion Nova, I can tell you the clothes are well worth it. Fashion Nova has a women's, kid's, men's, curve, and beauty section. They sell many varieties of clothes of all styles. Fashion Nova sells jeans, dresses, set, shoes, lingerie, lines for different holidays, jumpsuits, tops, sweaters and etc. They have just about everything.
Cardi B's Collaboration with Fashion Nova in 2018
In November 2018, Fashion Nova released its line with rapper Cardi B. The collection launched at a "Party with Cardi" event, with performances by Cardi B, Saweetie, and Brianna Perry. It was a very successful launch, selling out in seconds. Since this collaboration, Fashion Nova has been sponsored by many celebrities and influencers such as Teyana Taylor, Blac China, and Christian Milian. The store has a seasonal Halloween costume line, making its items debut alongside its most popular ambassadors at Halloween events. Fashion Nova launched a second season of the Cardi B collection in May 2019, with performances by Cardi B, YG, BlueFace, and Lil Nas X. Fashion Nova released its line with Megan Thee Stallion in November 2020, including statement pieces and an assortment of crafted denim for those 5'9" and taller. Within the first 24 hours of its release, the collection reportedly generated $1.2 million in sales. Megan Thee Stallion and Fashion Nova will collaborate once more in March 2021 for the rapper's Women on Top philanthropic initiative, which aims to empower women by supporting their educational and business endeavors through scholarships, grants, and donations. Throughout Women's History Month, Fashion Nova Cares gave $25,000 or more to female entrepreneurs, students, and women-focused charities on a daily basis. In June, she also debuted a swimwear line. Many celebrities wear Fashion Nova so this automatically gets other people to want to buy it.
The models of Fashion Nova are different races, ethnicities, sizes and even social class. Fashion Nova uses different models to showcase that their clothing and products are for everyone. They don't just cater to one type of people, they cater to all. This is why I personally love Fashion Nova and many clothing sites in general. They all cater to different kinds of people in this world even though it's just a business. Another thing i love about Fashion Nova is the deals they have at times!
